EXCLUSIVE

THE MUSCI VIDEO AND DIGIPACK!

I am so happy to finally be able to share with you guys the music video for Black Cat by PLUTO the band!

Here is the link:

https://youtu.be/_yUja7X8Zcg

Hope you guys liked it!!!

Here is also the Digipak!! We decide to release the album through a vinyl since we communicated with the band the idea of releasing a CD and they disagreed they believed that a vinyl would be a better idea and that it would represent the band better. They though CDs were lame and they wanted to give their fans the whole vinyl experience. We included a picture from the photoshoot, alongside with the names of the other songs and obviously the logo. We stuck to the color scheme of purples and reds since this are the bands main colors. We also included a picture of the actual planet Pluto since my group and I thought it would look cool and it would be something funny and different. 

Critical Reflection

THE END

To summarize it all, my group Sofia Lander, Gerardo Leon, and I worked together to create a promotional campaign as well as a music video for a local band called PLUTO. We chose the option to do the music promotion project which was the best choice we did. From this project we grew and learned so much, we got so many experiences that if it weren’t for this they wouldn’t have been possible. 

In our project, we are working alongside PLUTO, the band which is made of 5 members; Mia, Jaden, Jack, Gabbie, and Cameron. Even though we did not have the liberty to choose from different social groups due to the fact that they're a band and we couldn’t change the members, they are all still from all around the world. To begin with Mia, the drummer was born in Philly however her family is from Ukraine. Then Gabbie, the singer, was born and raised in São Paulo, Brazil, and later moved to Florida when she was 14 years old. Also, Cameron, the guitarist, is Guyanese-American, she was born in America however she has citizenship for Guyana. Jade, the guitarist, was born in Miami Dade and has lived here in Florida for her whole life. In addition, Jack was born in New Jersey and now lives here in Florida, he is ethnically half Jewish and half Colombian. Even though we weren’t able to pick the band members we are lucky to have worked with a group filled with diversity and so many different cultures. 

Our brand is very consistent throughout the project. The band's logo is composed of the colors red and purple so we decided to take this along and make it our consistent theme. We created an Instagram account to help promote the band and all the posts we did were filled with both the purple and red tone colors. All the actual Instagram posts were posted with a purple filter or background. Then later did the same with all the stories and highlights we posted. We choose to always stay consistent with these colors. Later when creating the digipack we went with purple backgrounds for most of the sides except one which is composed of a line of different shades of purple to red. We wanted to demonstrate a sense of branding through these colors as they represent the band. The brand was also created as a very casual image. The band didn’t want anything that looked too rehearsed. They like to give a more relaxed and real sense to their fans so this is what we went along with through the project, it is what we showed on our social media since everything that we posted was very raw footage with nothing too edited. This is how we demonstrated the brand of the band, as a group of fun teenagers who create music because it is their passion, something chill. 

Throughout the project, we created engagement in many ways. The main one was through Instagram @________plutotheband and our blogs. This is how we kept the followers of the band engaged. They got to see behind the scene footage and learn more about the band members. We also posted posters of the band's future gigs so the fans could be informed of where and when the band was going to play. In the Instagram story, we posted many surveys to see our fan engagement and help them get excited for new things coming. Something special we did was a contest where the fans could win the opportunity to be a part of the music video and meet the band exclusively. We believed that this would create a  lot of engagement and help the band get out there especially since one of the requirements to participate in the music video was the fact that they had to repost one of our posts so this would help other people learn about who PLUTO the band is. In our posts, we used hashtags in order to be able to reach our target audience which was mainly teenagers, this is also why we choose to promote the brand through Instagram. Through our blogs, we would post our research, our ideas, and a more first-person point of view of how the project was going in order for our followers to understand the process and know why we did what we did. Later, we also released the music video through YouTube since this is where all music videos can be found and we believed that this would be perfect for the band to grow in recognition since people have easy access to it. 

Before starting anything we created a lot of research, we looked at the biggest rock bands and their music videos, as well as researched the target audience. One of the main research we did was to understand what rock was, and how it influenced society and fashion. We researched The Rolling Stones and Queen. However, the biggest rock bands that inspired PLUTO were Papa Roach, Nothing But Thieves, and Maneskin. When we learned who their biggest inspirations were we began to look at their music video and what they did. We discovered that all the music videos were very casual and spontaneous, nothing too scripted so that was the route we decided to take with PLUTO since we wanted to do something according to what they liked. When we did our target audience research we found out that Rock is not that popular amongst teenagers, however, this was the audience that we were trying to reach. So we decided to challenge the conventions and do everything in our power to reach our desired audience. All the gigs that the band did were in places that were filled with Millennials and Generation Z, for example at our high school's homecoming as well as their 20th-year anniversary. These are places filled with students and this was helping us attract who we wanted to attract. Also using Instagram which is very popular amongst teenagers was the perfect plan to reach the audience we wanted since the main users of Instagram are Generation Z. Later, we did not try to challenge the basic Rock conventions, Rock is a very passionate genre and that is what we demonstrated through the music video and our social media page, we demonstrated the passion the band has for what they do and how they are trying to express their emotions in a liberating way which is what Rock is. 

Overall, this was an amazing experience and I got to personally live something that gave me so much more knowledge. It helped me understand what working with a real-life customer in marketing and production is like. Through the good times and the bad times, the project has come to an end and it was actually so much fun and I’m so thankful we got to meet this amazing band and work with them on this project, so thankful that they let us do this for them and we hope you guys all liked it as much as we did.

And so it ends...

THE END!

Now that we are soon coming to the end of the project there are many thoughts I would like to share. This project gave me so much from learning how to work with real life customer to creative aspects and a lot more.

This week we will be realizing the music video that Sofi is finishing the edits. As soon as it is done we will let you all know and release it so you guys can finally see the final result of what we have been working for so long. The song is 4 minutes which is very complicated in post op since we have to make sure to make the video as engaging as possible since we don't want the fans to be bored throughout the video we want them to engage with the video and be as entertained as possible. Through out filming we got a variety of shots that once we put them together hopefully will make something amazing. This was very complicated since it was hard to come up with all the different angles and shots and angles we could do but in the end we did as many as we could and once the video is ready will show you guys. 

Overall this was an amazing experience, my team and I got to work with PLUTO the band which they are amazing it was so much fun to work with them and get to know them all. As a future student that is going to go into a field of communications and marketing this project was perfect since it helped me realize that I made the right choice. It was so stressful and fun at the same times. Throughout the entire project we had many ups and downs but we always learned how to deal with the obstacles and get through them. Since we were so many working together towards a same goal it was very complicated sometimes. My team and I had many creative conflicts but after long conversations we would always work together to come up with the best idea that would benefit the band the most. Sometimes my ideas got turned down and other times Sofi's or Gerardo's ideas would get turned down but in the end we all knew that we were making the right decision.  This whole project gave me the experience of a life time, I learned so many new thing relating to creativity and team work. Now that the end has finally come I look back and realize that we have come such a long way from where we started and it is crazy to thing that as this project is coming to an end so is my high school years and it is nice to see how much I have grown through everything we did and learned through this project. Working on this has helped me feel more comfortable since this is what I want to do for a living. 

I'm so happy I got to do this and as sad as it is that it's ending we are so happy to have shared it with everyone that has kept up with what we have been working on and I am so excited to soon be able to show you all the final result of the music video and which is what we have been waiting for so long!!

FILMING!

FINALLY!!!!

We were finally able to record the music video after many ups and downs and schedules and reschedules, at the end, we recorded the music video.

YAYAYAYAY!!!

The experience was the best I had the best time of my life. We went to Markham Park from 5:30-7:30 and it was very stressful but we were able to get many interesting shots that are going to make the music video come out amazing. Throughout the shoot, we were getting behind the scene shots as well as taking professional pictures with Gerardo's camera. 

Here is a little shot:

https://drive.google.com/drive/folders/1MJuPvPttvE7MJk9T6BEHteTkHQl3vkCG?usp=sharing

It was very nice however, one of the band members was not able to come so we are going to go record on Tuesday again. We did get many shots that came out very nice and hopefully when we put them together they look good. Sofia will begin to edit tomorrow and then we will come up with ideas for more shots that we can add. Today we heard the final version of the song and it's sooooooo good we are so excited for all of you guys to listen to it. The video is going to be relaxed and chill something funny that keeps the people engaged between the variety of the shots and angles and events that are occurring.

Through the video we learned that it is a very complicated process since we had to sync up the audio and coordinating with everyone is very hard but through everything, it was an amazing experience and we learned a lot that is going to help us in the future. 

All the PLACES we would go

New Location

After talking to the band and carefully thinking about the plan and realizing that going to the beach was very complicated for everyone since many of the band members need their parents to drive them as well as take the instruments which are very complicated. So now after thinking about it we decided that the new location is.....

*DRUM ROLL*

Markham Park!!!!!

We will be recording here since we want something carefree and there are many spots in Markham that can come out very nice. We believe that this will give us more variety of films since on the beach there is not much but at Markham, there are many different places to go to and be able to record. I have gone to a corner that is very cool if everyone agrees to go there I believe that it would be a perfect location for the music video. 

We B-Rolling

B-Roll list

So before filming, we need a general idea of what we are doing so we don't go to waste our time or most importantly the band's time. We came up with many ideas but however, but we are just going to go with the flow once we are there. 

https://docs.google.com/document/d/1F_t-kSedVt5UZ6USmLhOn1RQZrUY20vXDQJvWSaCTMo/edit

These are some of the shots that we are considering doing but we are freestyling it once we get there. Sofi and I started planning and brainstorming ideas for shots however we couldn't come up with that many, but we just want to have a general idea of what we had to do. We had to put a lot of thought into the shots since we don't want the video to be repetitive we want it to be interesting and engaging for the audience so that they do not get bored while watching the video. The band offered to bring props such as flowers, a cake, a mirror, and obviously the instruments. We hope to get some basic shots, some solo shots, and some random shots of the band being together doing random things, such as running around the park, or jumping and things like that which make the video fun and interesting. 

Alo?

Phone Call! 

So today we did a phone call altogether!! It was so nice to listen to everyones voice and meet the band. We did a normal call because doing a facetime call was to complicated so we all connected through whattsapp and talked about the upcoming weeks and the plans we had. 

First we talked about the photoshoot that we were going to have. We discussed the outfits and the vibes that the fit should give. We decided that we wanted something chill but giving the vibe that they are rock stars. We decided on the location of both the photshoot and the music video.....

IT'S AT THE BEACH!!

We came up with this idea due to the fact that Sofia recently went to LA and saw all the beaches and everything which gave her the idea that it would be the perfect vibe for the photshoot. Then we disscused about time and decided that evening would work amazing, and we would do the photoshoot and after the music video.

The band said they wanted something natural that didn't look to planned out, so we decided to just do a video with a bunch of random clips of the band doing random things at the beach. Then they also came up with the idea of pretending that they are playing in the air and with random things so we are going to do our best to incorporate that in the music video.

After, we talked about an issue we have since one of the members is on a trip and it is going to be very hard for her to come to the recoridng since she comes back on Sunday afternoon which is when we planned on recording, so we decideed that for now she is cut from the music video however, we will try to figure something out so that we can include a few clips of her.

We later decided who would bring what, the band obviously is bringin their instruments, then sofi is bringin a camara that she has which is kind off old so that we can get some cool pictures with that, and then Gerardo and I both have proffesional camaras so we are bringin thoes. Later Sofi has a sort of pannel that cover up people to be able to change so she will bring that so the band can change between fits without any trouble.

We are very excited for Sunday, it's going to be a very productive day and then we beging to edit and done we will be realising the music video to Black Cat by PLUTO the band!!!