We B-Rolling

B-Roll list

So before filming, we need a general idea of what we are doing so we don't go to waste our time or most importantly the band's time. We came up with many ideas but however, but we are just going to go with the flow once we are there. 

https://docs.google.com/document/d/1F_t-kSedVt5UZ6USmLhOn1RQZrUY20vXDQJvWSaCTMo/edit

These are some of the shots that we are considering doing but we are freestyling it once we get there. Sofi and I started planning and brainstorming ideas for shots however we couldn't come up with that many, but we just want to have a general idea of what we had to do. We had to put a lot of thought into the shots since we don't want the video to be repetitive we want it to be interesting and engaging for the audience so that they do not get bored while watching the video. The band offered to bring props such as flowers, a cake, a mirror, and obviously the instruments. We hope to get some basic shots, some solo shots, and some random shots of the band being together doing random things, such as running around the park, or jumping and things like that which make the video fun and interesting. 

Alo?

Phone Call! 

So today we did a phone call altogether!! It was so nice to listen to everyones voice and meet the band. We did a normal call because doing a facetime call was to complicated so we all connected through whattsapp and talked about the upcoming weeks and the plans we had. 

First we talked about the photoshoot that we were going to have. We discussed the outfits and the vibes that the fit should give. We decided that we wanted something chill but giving the vibe that they are rock stars. We decided on the location of both the photshoot and the music video.....

IT'S AT THE BEACH!!

We came up with this idea due to the fact that Sofia recently went to LA and saw all the beaches and everything which gave her the idea that it would be the perfect vibe for the photshoot. Then we disscused about time and decided that evening would work amazing, and we would do the photoshoot and after the music video.

The band said they wanted something natural that didn't look to planned out, so we decided to just do a video with a bunch of random clips of the band doing random things at the beach. Then they also came up with the idea of pretending that they are playing in the air and with random things so we are going to do our best to incorporate that in the music video.

After, we talked about an issue we have since one of the members is on a trip and it is going to be very hard for her to come to the recoridng since she comes back on Sunday afternoon which is when we planned on recording, so we decideed that for now she is cut from the music video however, we will try to figure something out so that we can include a few clips of her.

We later decided who would bring what, the band obviously is bringin their instruments, then sofi is bringin a camara that she has which is kind off old so that we can get some cool pictures with that, and then Gerardo and I both have proffesional camaras so we are bringin thoes. Later Sofi has a sort of pannel that cover up people to be able to change so she will bring that so the band can change between fits without any trouble.

We are very excited for Sunday, it's going to be a very productive day and then we beging to edit and done we will be realising the music video to Black Cat by PLUTO the band!!!

CONTEST

Participation is HIGHLY encouraged!

We finally made the post for our contest in where one of the bands fan will have the opportunity to be a part of Plutos music video.

We created a story post which will be placed as a highlight so it’s up 24/7 in where we communicated everything that had to be done.

First:

We created a poll to introduce the topic to others of what is coming. We tried to stick to the same purple theme as the background and added a few details with the colors pink and blue to make it more aesthetic since it looked super emotes without it. We did this to engage the audience and get them excited and curious about what is happening.

Second: 

                        

Then we introduce the steps that need to be done in order to participate in the contest and everything they have to do in order to win!

Third: 

                   

Then we posted a story with everything they will receive if they win the contest encouraging them to participate everything is exclusive which is something that makes them thing about how this is a once in a life time opportunity encouraging them to take a part in this amazing contest! 

We are hoping that this will build suspense for the music video building a larger fan engagement since they will be able to be a part of something bigger helping people build the tension before the music video is released! We don’t know when we will announce the winner but we will post the date in a highlight, it will probably be between the 1st and the 2nd. 

Schedule

Next few weeks

After mix ups and mix downs we were finally able to communicate and come up with the perfect schedule to be able to complete the project.

It was very hard to come up to the conclusion of something since we all have busy life’s and it’s hard for 8 people to coordinate something but we finally did it. 

We first came up with a schedule with Gerardo and Sofi.

Then we communicated it with the band, however the band did not agree and sent us their calendar with their availabilities.

     

They said that the days with the green ‘X’ were the only days they had available. My group and I worried since the project is almost due however after discussing all together and many changes we came up with a schedule that worked perfect for all 8 of us.

*POSIBLE SCHEDULE*

Phone meeting: march 29 at 4pm

Photo Shoot: Sunday April 3rd 

VIDEO RECORDING: April Sunday 3rd/ Tuesday 5th

This is our schedule we hope to be able to stick to in order to complete the project which is due April 10th. We will finish recording the video by the 5th and start editing throughout the 6th and 7th hopefully release the video April 8th. This is our plan up to now and I don’t see and bumps we could have but we never know so we’re crossing our fingers 🤞🏼 and hoping for the best!

History

How I met your band?

It’s crazy how one event can change your life completely, how saying yes to doing something changes your life and it makes a 360 degree turn.

Well this is what happened to Pluto the band, here is the story of how they met and became a band…

Mia and Cameron have a class together, they have music theory together at their high school. Suddenly one day their teacher communicated and asked the class if anyone new or had a band that would be willing to play at our schools home coming. Cameron raised his hand and told the teacher, “Mia and I have a band” even though they did not have a band yet. After that, Mia recruited Jack, Jade, and Gabbie to be a part of the band. They had all previously met at School of Rock and then came together and formed Pluto. They had no intentions to stay together they thought it would just be a one time thing but after seeing how much hype they received after HOCO, they decided to stay together, and now we are here helping this amazing band grow together to become something bigger than they already are!

This is an amazing story and inspiring for other to think of how one sudden impulse could revolutionize one’s life. Sometimes taking a leap of faith can change one’s life for the better and that’s what happened to Pluto and we are super thankful and lucky they did because now we all get to work together!!

Brainstorm

 New Idea!

We recently came up with the idea to create a competition between the band's fans in which one lucky winner gets the chance to participate in the music video with the band as well receive merch that will be autographed by all the band members. The winner will get tech chance to have one on one time with the band and be able to be seen side by side with them in a music video.

We will begin this by making a poster and in the bio of the post we will share all the steps on how to do it:

Steps...

1- Like this Post

2- Follow our account

3- Comment something you love about the band

4- Re-post one of our posts and tag our account

5- DM us with your name and phone number

There are going to steps the public has to follow in order to take place in the contest. This will create engagement and motivate the audience to be more aware of our account. Alongside, it will also help the band grow since other people will be reposting it, this will create a greater outreach that will create more people to become fans of the band. This is very exciting and this will help us grow a lot. We will be posting more information soon and we will be crating the post soon to begin increasing the number of fans the band has and help them grow as much as possible with our help. This is going to be something huge and something we encourage all of you guys to take part in.  I know that band will be looking forward to it to sine they want to set a deeper connection with their fan, unfortunately, it's hard to meet all of them so this contest will make it possible for one person to behave the opportunity to interact with every one, take pictures, learn of the behind sets is like, and be able to receive the special merch!

Sneak Peak

Live Performance!

The band recently sent us a video of one of their live performance and I thought I would go ahead and share with you guys this amazing insight into who the band really is and how they connect together on stage. They have amazing chemistry between all of them and they sound amazing together. We are so excited to show you guys this and so excited to be able to record a music video for them!

Here is a little video that hopefully you guys enjoy as much as my group and I did...

 They sounded amazing together and we are looking forward to soon being able to put a video into the song we have so many ideas and once we piece everything together it will look amazing.

More is UP!

New Insta Stories

So with the gig that the band had Sofia created new stories to engage the public to go and listen to the band playing live.

We posted a little sneak pic of the band performing at the studio and then we posted an interactive story to engage the audience and to get a percentage of the people that would be attending the show. This gives us information on who our main audience is and who is the most interested in the band. 

We added the location tag to make sure the public knows where the gig is so they would not get confused. Then we promoted the poster we made for the gig so that we would get more engagement on the actual post due to the fact that when society sees a post being tagged they usually click on it and interact. This creates fan engagement and motivation to come since they see the band being excited through the post they feel more motivated and encouraged to go and attend the live performance. The second post was made matching our purple and pink aesthetic and then the first post of the band playing was decorated with purple letters which match our aesthetic vibe of Instagram. We got a lot of engagement in our interactive post which we hope did encourage a lot of people to go!

Meet Up

MEETING!

We have been communicating with the band to meet soon to create a Q & A that we will be posting on our Instagram story so that we can create engagement from the public. We will make a story post to open up a discussion of questions that they want the band members to answer.

Alongside, we will also have our own foto shoot of the band in order to create more posts for the Instagram of the band together. We have been texting through the group chat to coordinate dates it has been a tough task since we are a lot of people and we all have busy lives but we are trying our best to communicate and plan in order to make this work. 

In the next few weeks, there is a lot coming and we are very excited to share all our. journey and experiences with you guys. We are putting a lot of thought and love into everything we do to make sure it comes out the best way possible. I am very excited to share everything with everyone here and we will let you know when we have any updates.

Engagement

Public Engagement!

Hello, we are so excited we have been posting many updates on our social media @________Plutotheband don't forget to follow it to keep updated but here we posted behind the scenes and some previews of the demo. 

In class we had a PowerPoint talking about public engagement and we came up with many ideas such as giveaways, guest stars, parties, live performances, limited merch drops with many others we will announce in the future. 

With our team, we are trying to post more consistently and provide you guys with a lot of behind the scene content to help the engagement grow and keep everyone up with what is new with the band.  

We know it's especially important with our project to do a lot of public engagement and one of the biggest things we are looking forward to doing is a contest where the audience does something we don't know yet as a contest and whoever wins will have the chance to be a part of the music video. 

This is very exciting and we will look forward to sharing with you guys everything we do so you can all take a part in this project and help us grow!

Digipack

 Photoshoot!

We will soon be doing a photoshoot with the band in order to begin working on the digipack. 
Gerardo has a camera that he will bring along in order for us to get really good pictures of the band members individually and all together. This will be a crazy experience that we will be posting about on our Instagram to show you guys exclusive content and behind the scenes.

We will try to set the mood to a purple tone that we will try to do with lighting but if we are not able to do that we will do it in the after edit of the pictures. The band has the themes of the colors purple, blue, and pink which is what we are going to try to portray through the photoshoot and through our digipack. 

We are also thinking of doing a Q&A video of the band with questions you guys will provide to us since we will post an Insta story with the option to send us in your question and then we will ask them to the band in order for everyone to get to know them better and get their doubts out of the way. 

This is something we are very excited and as soon as we get any new updates we will communicate them with everyone here thanks for all your support!

Membership

Introducing the band to the world!

We are waiting for Tuesday to come up and we are so excited but meanwhile we wait we finally posted the member introduction to our Instagram. We asked the band members to send us a picture of themselves and then a short introduction of who they are. This was very nice since we know the public wants to get to know the band deeper, more for who they are to be able to connect with them.

This is the example of one of the band members:

"Hey! I’m Gabbie, also know as the Brazilian. I am the lead singer of Pluto and occasionally play guitar. I was captured by Mia to be in this band. h e l p.” 

She is one of the band members and this is her picture she sent us, the only thing we did was edit the background to make it purple to be able to stay consistent with the theme of our Instagram. 

Besides this post we posted the flier to one of the gigs that they are going to have this week. We created our own post but we took the general idea from the poster they posted to their Instagram. We are trying to keep the aesthetic of purple and pink since it's what really represents the band. 

Go like the new posts of the band and meet the members. Also, we did the poster for their gig that is actually happening in real life. We will share content from that too! They are playing with another band thats friends with them called "The Priorities." They are playing on March 12 at 6pm in Tequila Sunrise. 

Ours

Theirs

In addition, today in class we had a lesson about Social Media Marketing were my team and I came up with a lot of ideas to engage the audience and help the band grow but we will share our ideas once we have the official information for now we are just brainstorming. 

Who?

 Target  Audience 

Something very important before starting anything is understanding who we want to address, who we want to be our main stream viewers since we need to come up with the perfect marketing campaign for the band. 

They already have their audience which is mostly teenagers since they have done many gigs. One for example being, they played at the Homecoming for our High School. Alongside they do many gigs at different places. Here they are exposed to a variety of audiences, from Gen Z to Millennials to many more, however; we personally want to focus on a younger audience since the band is all high school student. 

We researched and realized that the split between the male listers and female listeners is even its a 50-50 ratio. Also we looked for the most popular genre in the world and rock is the main one.

This is going to facilitate our process since we know a lot of people enjoy listening to rock music however, we still need to think how to attract the Generation Z. Obviously, the main way of doing this is a social media campaign which is what we will be doing through out our insta through promoting with #hashtags and keep our audience engaged by constantly posting. Another thing is making all our feed aesthetic and minimalistic. We will include bright colors to match the rock vibe as well as a lot of purple since its the band main color.

We will post stories so that our audience can keep up with the band and feel a connection since they will get exclusive behind the scene content. Alongside, we will be releasing merch through the Instagram shop since this will provide an audience an easier access to viewing all the amazing things that we will be selling.

Our main goal is to help the band expand and grow to bigger and better since they are already doing great. We want to help them reach a larger audience and attract more people that will want to hear them play. 

Even though, we know Rock is not as common amongst the teenager we will still try to target them since we believe they are the ones that potentially could enjoy the bands music. Also, we are not closing our selfs up to anyone we will also be promoting for an older audience but they won't be our main target because due to the fact that the band is formed by teenager we believe Gen Z will enjoy this better!

Meanwhile...

Watching and Waiting

So while we wait for the band to record the demo on Tuesday March 8, 2022 we are starting to work on new material for our blog and Instagram.

We are starting to work on an introduction post so that you guy can all be able to meet the band and who they are individually. We are still editing everything and getting all the pictures together but soon the new post will be up, and hopefully next week we can release a little preview of the demo and obviously more content for you guys to see.

We texted the band and communicated them with this idea and they really likes it. They are sending in the pictures and a little bio so that we can edit it and make it look aesthetic to match the Insta. 

So we began working on the posts and editing them with Adobe Photoshop and we placed a background to match the Instagram. We are placing a purple background because that is what we are trying to do for our whole insta which is match the background of all our posts, meaning making them purple. We took last class to begin working on it, and its coming out really nice hopefully soon we can keep working on more content. 

This are some screenshots of our process and we will soon share our final result of the project. What we are going to start working on next are the highlights and stories alongside developing merch for the band and other marketing strategies to help the band grow!

Coming UP!

Next week

The week thats coming back is going to be very essential for our project due to the fact that the band is going to record the demo and we will finally be able to listen to song. We got the preview of the lyrics but Gerardo, Sofi, and me are so excited to finally be able to listen to the complete song with the beats and everything. 

They will go to Hollywood on Tuesday March 9, 2022. They invited us to go to the shoot so we are looking forward to being at the studio. Me personally I have never been to a recording studio so I am very excited to be attending. We will also be getting a lot of footage to post stories and an actual post to our Instagram account to promote the song. We will be sharing the footage here to but our main source will be Instagram since that is a great way to engage our audience with the band and help them connect.

This will also be a great opportunity for us to bond with the band and finally get to know them better. We will ask them about the history if their band and how everything started to give you guys a little background story about their group. I think this is going to be an amazing experience that is going to bring us all closer together making hopefully be friends.

We will keep you guys updated and show you footage as soon as we get it!