Who?

 Target  Audience 

Something very important before starting anything is understanding who we want to address, who we want to be our main stream viewers since we need to come up with the perfect marketing campaign for the band. 

They already have their audience which is mostly teenagers since they have done many gigs. One for example being, they played at the Homecoming for our High School. Alongside they do many gigs at different places. Here they are exposed to a variety of audiences, from Gen Z to Millennials to many more, however; we personally want to focus on a younger audience since the band is all high school student. 

We researched and realized that the split between the male listers and female listeners is even its a 50-50 ratio. Also we looked for the most popular genre in the world and rock is the main one.

This is going to facilitate our process since we know a lot of people enjoy listening to rock music however, we still need to think how to attract the Generation Z. Obviously, the main way of doing this is a social media campaign which is what we will be doing through out our insta through promoting with #hashtags and keep our audience engaged by constantly posting. Another thing is making all our feed aesthetic and minimalistic. We will include bright colors to match the rock vibe as well as a lot of purple since its the band main color.

We will post stories so that our audience can keep up with the band and feel a connection since they will get exclusive behind the scene content. Alongside, we will be releasing merch through the Instagram shop since this will provide an audience an easier access to viewing all the amazing things that we will be selling.

Our main goal is to help the band expand and grow to bigger and better since they are already doing great. We want to help them reach a larger audience and attract more people that will want to hear them play. 

Even though, we know Rock is not as common amongst the teenager we will still try to target them since we believe they are the ones that potentially could enjoy the bands music. Also, we are not closing our selfs up to anyone we will also be promoting for an older audience but they won't be our main target because due to the fact that the band is formed by teenager we believe Gen Z will enjoy this better!