Target Audience

Who is this filmed aimed for?

After talking with my partner we found out that we hadn't really come up with the target audience. We discovered that this was something that we hadn't really talked about. So we started to research.

This helped us understand and analyze our film's target audience and we came to the conclusion that we wanted our film to be directed towards the age group of 14-25-year-olds mainly but in general teenagers or young adults, since this is the age group that likes Romance films the most.

We then proceeded to research individually, which ones like romancing the most men or women. Cami and I had the feeling that women were going to be more and we were right. Females are the ones who are the most interested in Romance films. So we concluded that the gender our film would be aimed at would be females.

All this research helped us come to the conclusion that we wanted our target audience to be young women from around the ages of 14-25. This is who we are planning on targeting with our film since due to the facts we gathered with our research are the ones who show the most engagement towards Romance films. Of course, our film is open to anyone who wants to see it and we will try to attract as many viewers as possible but this will be our main target.